2024 Year in Review
Celebrating a Year of Growth, Impact, and Purpose-Driven Success
As we approach the end of 2024, we wanted to take a moment to share some highlights from our team and thank our amazing clients, collaborators, and friends for an outstanding year.
1. Real Estate Development Milestones
Feasibility Studies: Unlocked 740 mixed-income units and 608,608 sq. ft. of development potential.
Projects in Progress: 2,490 units under various stages of development and construction.
Square Footage: Delivering over 2.4M sq. ft. of new mixed-income and affordable housing development.
Project Value: Totaling $3 billion in project costs.
2. Notable Project Achievements
Delivering Vancouver's largest multi-phased social housing project in the City’s history.
Mission Waterfront: Named Canada’s most outstanding investment opportunity of 2023, played key leadership role to advance a 300-acre waterfront redevelopment project in just 2 years, after project was stuck for several decades.
Partnered with 3 First Nations, 4 faith-based organizations, and 3 non-profits to advance their real estate priorities.
3. Strategic Partnerships
Secured significant project financing for transformational projects, including $10M of financing with new lending partner for the delivery of affordable housing.
Collaborated with 8 municipalities across BC and Yukon.
Partnering with Lytton First Nation on a rebuild strategy for their Economic Development Corporation.
Supporting a provincial crown corporation with real estate strategy development and portfolio analysis.
4. Growth & Innovation
Launching a tenant relocation business line, Purpose Driven Relocation, for equity-focused housing transitions.
Team Growth: Doubled our team size and onboarded senior advisors in finance and construction, including Andrew Hull.
5. Awards & Leadership Recognition
CEO Recognition: Carla Guerrera was honored with the prestigious Business in Vancouver CEO/C-Suite Award for her exemplary leadership in sustainable and community-driven development.
New Co-Founder: Annelise van der Veen was named Co-Founder of Purpose Driven Development, further strengthening the company’s mission and leadership.
Industry Leadership: Marcela Corzo, a recognized development industry leader joined Purpose Driven Development, bolstering our team’s leadership team, with over 2 decades of expertise in transformative development and construction.
6. Workshops & Capacity Building
First Nations Land Development Workshop: Developed and delivered in partnership with Chief Louie & Geoff Greenwell, the first-ever workshop for First Nations leaders, providing in-depth and actionable strategies for land development.
Strategic Board Workshop: Launched the Foundations of Development Success Board workshop, addressing client board and leadership capacity needs to ensure successful project delivery for all clients with land assets.
7. Thought Leadership
Presented a key note at the NABOC Conference (National Aboriginal Business Opportunities Conference), multiple sessions at Housing Central, and other high-profile industry events.
Thank you for making 2024 incredible. Let’s build an even brighter 2025 together!
- The Purpose Driven Development Team